It started from a
passion, it grew into
After more than a decade as a professional wine taster, curiosity is still the core of my craft: discovering what is in the glass as well as the complexity behind it. I enjoy equally the personality of a single malt whisky, the candor of a new Champagne-lover, and the legacy of a wine producer.
Perpetual learner, lifestyle connoisseur, communications expert
In the world of wine and spirits, the more we master, the more there is to uncover. More producers to meet, more grapes to treasure, more stories to uncork, more connections to age, more flavors to pair, more hillsides to discover, more chefs to create with, more cultures to translate, more taste buds to tickle. To me, wine proves in every single glass that the desire for knowledge equates with the love for life. It reminds me that, fundamentally, I love to teach because I love to learn.
Writing, speaking, innovating,
In this vast and complex universe of wine, I firmly believe that the best way forward is through passion and exploration. Writing books and wine guides, acting as a brand ambassador, and creating private labels gives me perspective and a stimulus to always advance. As a judge in international spirits awards, I have a constant overview of the industry’s latest. Connecting with centuries-old wine clubs as well as modern retail, I gained versatility that I apply in tailor-made communications. Blazing my own path – from Romanian roots to living in Italy, combined with extensive experience in France and market knowledge of China and the US – makes intermediating global markets one of my most natural skills. From marketing consulting to developing Romania’s image through wine, I bridge cultures and worlds. My services bring me into contact with importers as well as distributors, HoReCa and GDO, down to the single consumer, whether current, past, or future.