Brand Strategy & Representation
I help best-in-class industry players & producers achieve new targets & market expansion.
Visionary consultancy
With a reputation for spotting untapped opportunities, building successful relationships, and co-producing brilliant campaigns and communications, I work as a secret weapon for international brands, corporations, and producers targeting top-tier positioning and market growth.
CORE SERVICES:
Brand Strategy & Representation
Visionary campaigns & communications
Wine & Spirits Reviews
Tastings & reviews from a respected critic
Speaking & Events
Talks & tastings that advance your mission
Portfolio Development
Expert sourcing for portfolios & private labels
YOU ARE:
- A brand, corporation, or producer ready to enter or expand into new markets
- An importer or distributor looking for new wines to add to your portfolio
- A producer or brands outside the industry wanting to create a private label wine for your portfolio or clientele
YOUR GROWTH CHALLENGES:
- Gaps in knowledge about the market, culture, and promotional space
- Creating the wrong product or targeting the incorrect market
- Missing connections with the top-level importers and distributors for your needs
- Lacking guidance on wine selection and compatibility with your target market
- Lost time and money from lack of strategy, expertise, or the right relationships
- Weakening your brand’s perception with unclear positioning or unfocused action
- Out of touch with current trends and tactics for connecting with your market
YOUR NEW COMPETITIVE ADVANTAGE:
- An industry authority, Marketing PhD, and Executive MBA in wine
- A creative strategist skilled in identifying new and unique opportunities
- A dedicated thought-partner to help you stress-test and refine your business idea
- A communications expert to develop strategic content for co-branding campaigns
- The expertise, experience, and relationships to successfully execute your project
- Professional tastings and product reviews from a regarded critic
- Access to established industry partnerships already rooted in trust and respect
- Insight into current trends so you can anticipate and deliver what your market wants
- Brand representation from a trusted global expert with an impeccable reputation
Testimonials
“Over the last decade, Marinela’s invariably fresh inputs and sharp insights have made her an important member of the Foss Marai Spumanti family. Rarely in my business have I had the pleasure of encountering someone who so naturally grasped the entirety of our brand history and intuitively propelled it forward with such authenticity, dynamism, and constant reinvention!”
Carlo Biasiotto
Founder & President, Foss Marai Spumanti
“When Carrefour launched the national program "We Open the Romanian Wine" in 2019, we invited Romanians to be part of a sincere conversation about local wine and what makes it so special. Marinela accompanied us in the dialogue with small and medium producers in Romania and helped us to carefully select and promote the labels that exist in the DVR selection. Thank you, Marinela, for the passion with which you constantly talk about the beauty of wine and your know-how of Romanian wineries.”
Jean Richard de Latour
Former CEO, Carrefour Romania
“As an influencer, wine expert, and communicator with the ability to get the message across to the general public, the one without expertise, you have successfully created your own unique profile in the marketplace. Your collaboration, warmth, and availability is crucial for us. We know we can count on you.”
Oana Pascu
Project Manager Corporate Causes, Carrefour Romania
Inspired strategy, tactical action & remarkable results
Increase sales, visibility, and engagement through my innovative approach to marketing, communications, and collaboration. I partner with select clients to define bold long-term targets with tactical action plans that produce qualified results.